Since 1972
Allied has never been sold, never been franchised and never left Chawri Bazar. Three generations have run the same floor, to the same standard.
Late Mr
Founder · 1972
Opened the shop in Chawri Bazar in 1972 with a guillotine, a stitching frame and an unwillingness to send out a book he would not put his name to. He built the first accounts on foot, ledger by ledger, and set the standard the family still measures itself against. Everything here rests on what he started.
Managing Director
Took a counter in one lane and made it a manufacturing business with national reach. He brought in imported thermal PU, machine binding lines, and the colour-matching discipline that lets a corporate buyer see their exact brand on a cover before a single unit is cut.
Director — Production
Runs the floor. Paper sourcing, GSM control, binding quality and the delivery calendar that governs diary season are all his. When a run of ten thousand ships square, on shade and on time, that is his signature on it.
Director — Brand & Commerce
Brought the catalogue online and put the workshop within reach of a buyer anywhere in India. Holds brand, digital commerce and the bespoke desk — along with the two commitments the house now carries on every invoice it issues.
What every invoice carries
For every ten paper products sold, Allied plants a tree. The paper trade takes from the forest — this is the part that gives back.
See the plantationsEducationA share of every order funds books, uniforms and fees for a child who would otherwise go without. The business was built on a belief in schooling.
Meet the studentsThe floor
The market has changed around us for fifty-two years. The address has not. Buyers still walk in, open a book, feel the grain and place an order across the same counter.
Jhalani Market, 3641-42, Gali Lohe Wali